Process
Sunrise Mart
2023 AAF Notable V Award winner
Research
In this step I am looking at existing logos and designs as well as collecting any materials that will be used as inspiration for a mood board. This process shows what the current trends are in the intended industry as well as set the direction for the project
Thumbnails
In this step I am focusing on rapid ideation and getting out as many thoughts as possible. Every design starts in black and white to develop the foundation. Once enough material is made the next step is finding the best of what you have and sharpening those ideas which leads to your final thumbnail. This thumbnail is to be digitally made and tested for the best final product.
Color Introduction
In this step I am mirroring the rapid ideation process but with color. This is to be able to see every possible combination and to see what works and what doesn't . This step can also help polish loose ends on the design as they become more evident from the color introduction process.
Final Package
The last step is building the finished logo out into a brand identity system. This is done through designing things such as packaging and other collateral materials then creating mock ups for presentation. Once completed everything will be packaged into a final product then delivered.
